{"product_id":"american-beautyberry","title":"American Beautyberry","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003ca href=\"https:\/\/agrilifetoday.tamu.edu\/2025\/10\/13\/american-beautyberry-named-newest-texas-superstar\"\u003e\u003cspan class=\"cf0\"\u003eA Texas \u003c\/span\u003e\u003cspan class=\"cf0\"\u003eSuperStar\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"cf0\"\u003e\u003ca href=\"https:\/\/agrilifetoday.tamu.edu\/2025\/10\/13\/american-beautyberry-named-newest-texas-superstar\"\u003e plant (selected in 2025 by A\u0026amp;M AgriLife),\u003c\/a\u003e \u003c\/span\u003e\u003cspan class=\"cf0\"\u003e\u003c\/span\u003e\u003cspan class=\"cf0\"\u003eBeautyberry thrives in \u003c\/span\u003e\u003cspan class=\"cf0\"\u003ealmost any conditions. \u003c\/span\u003e\u003cspan class=\"cf0\"\u003eIt thrives in full sun long as the soil is moist. A little afternoon shade (by 3pm) is best. It can also be planted in part shade (it’s natural habitat as an understory shrub) where drier soil is not a problem.\u003cbr\u003e\u003cbr\u003eMagenta purple berries are loved by birds, who will help scatter the seeds to spread the plant. In fall, the foliage turns yellow. Leaves contain Callicarpenal, a terpenoid, proven effective to deter mosquitoes. Used for that purpose by native peoples for over 300 years to \u003c\/span\u003e\u003cspan class=\"cf0\"\u003e\u003ca href=\"https:\/\/texassuperstar.com\/american-beautyberry\"\u003erepel mosquitos and other insect pests\u003c\/a\u003e. \u003c\/span\u003eLearn more at \u003ca href=\"https:\/\/www.npsot.org\/posts\/native-plant\/callicarpa-americana\/\"\u003eNative Plant Society\u003c\/a\u003e and \u003ca href=\"https:\/\/www.nativotx.com\/products\/american-beautyberry\"\u003eNativo Gardens.\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003ePlant size: Gallon\u003cbr\u003e\u003c!--StartFragment --\u003e\u003cspan class=\"cf0\"\u003eScientific Name: Callicarpa Americana\u003cbr\u003eHeight: 3-6 feet (taller in sun)\u003cbr\u003eSpread: 4-6 feet\u003cbr\u003eLight: Full Sun, Morning Sun, Shade\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Soils Alive","offers":[{"title":"Default Title","offer_id":51625708028187,"sku":null,"price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/6538\/7547\/files\/AmericanBeautyberry.jpg?v=1768343251","url":"https:\/\/soilsalive.myshopify.com\/products\/american-beautyberry","provider":"Soils Alive","version":"1.0","type":"link"}